GW ändert seine terms & conditions

Schwarzakilla

Blisterschnorrer
01. Juni 2007
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Gerade auf Belloflostsouls gelesen:

Hello, big news from the frontline! Rumors were flying around in the last days that Games Workshop will stop allowing large scale distributors in the northern hemisphere to sell in the southern hemisphere - get all the details after the jump.




Most of the wargaming community was shocked by leaked changes in GW terms & conditions. To quote the summary on UK based Maelstrom Games:

Games Workshop's new Terms and Conditions Firstly, Games Workshop's new Terms and Conditions, which come into force on the 31st of May 2011.

These, among other things, restrict the sale of language products - i.e., rulebooks and codices that are not in English - and, most crucially of all, restrict the sale of all of their products to the European Union, although there are a couple of countries (such as Norway and Switzerland) that are geographically within Europe but not in the EU that we can still sell to.

The full list of countries that we can sell GW products to is as follows:

Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Finland, Estonia, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom

Obviously this means that all of our faithful Games Workshop customers from the Anglosphere - Australia, Canada, New Zealand and the United States - as well as those from Brazil, Chile, Peru, Russia, Japan and South Korea (apologies for those countries I have missed out) will now miss out on our superb service and cheap prices, but I'm afraid the terms and conditions of our contract with Games Workshop mean that we have to say goodbye.​
Shocker!

What does that mean? Well, as far as we can tell at the moment, it will mean that from june 1st, you will only be able to buy GW products from GW or your FLGS (at least if you are in a country without its "own"discount retailer, more below).

Well, but let's look at the numbers, and you will see how bad GW's call really is:

The GW online store states the price of an Imperial Guard BattleForce at 155 AUS-$ and 182 NZ-$, compared to 95 US-$ and 85 Euro. Due to this, for GW 1 AUS-$ is only worth 0.61 US-$, instead of the official exchange rate of about 1.05 US-$ per AUS-$! Yes, australians are paying almost twice as much for the same set as americans... For New Zealand it's 1:0.52 instead of the official rate of 1: 0.77.

The rate from Euro to US-$ is better, with an official rate of 1 Euro = 1.4 US-$ and GW's rate of 1 Euro = 1.1 US-$, but still, you will pay over 25% more than someone who happens to live in the EU...

And I guess I don't even have to start to explain the situation in Canada.
(Did I mentioned that these are just the official GW prices, not considering the usual 25-30% off you'll get online? Yes, if I believe a single group of player that it would be unreasonable for them not to buy online, it's Ozzies and Kiwis.)

Well, you can do the math yourself. For someone outside of the EU, it might be cheaper to build an army with miniatures from Forgeworld than with GW products...

Some retailers are responding: UK based Wayland Games announced via facebook:

Guys and girls, we are not ignoring you by not making a formal response to GW's trade terms changes that were released today. We need some time to properly study them, as do the lawyers. So please bear with us until tomorrow when we will be able to elaborate​
This actually a very valid point, because the EU has very strict laws to ensure free trade. Sadly, they mainly deal with trade inside the EU, but less with trade from the EU to other places, AFAIK. And we can assume that GW has a quite capable legal team to advise them especially in sensitive matter like this.

Anyway, even if someone would bring this case to the courts it might very well take months, if not years, to get a ruling one way or the other.

To date, we cannot say if and how this affects North American discount retailers like The Warstore, who are not inside the EU, and if such a restriction would be in any way in agreement with US law. It would also help to have a look at the actual text of the new terms & conditions.

Well, let's hope this is not the whole story. It's all still sketchy, and the motives remain elusive (surely GW makes the same money from a set sold by a discount retailer than from a brick and mortar shop somewhere, so why care?). Maybe in the end, this might make sense...
 
Frisch von BoLS via Facebook:

Dear Anthony,


Thanks for contacting Games Workshop about the change in our trading terms for European accounts. I know this has frustrated you and for that I am truly sorry. As a long standing customer, you deserve to know why we made this decision.


As you know, we introduce people to the Games Workshop hobby of collecting, painting and gaming with Citadel miniatures through our Hobby Centres and local independent trade accounts. Games Workshop Hobby Centres run introductory games and painting sessions, beginner lessons, hobby activities and events. We provide all these services free of charge. We only recover this investment if customers then buy products from us.


Where we don't have a Games Workshop Hobby Centre, we support local independent trade accounts. These businesses provide a convenient place for customers to buy our products close to where they live. We support these businesses with local customer service teams and warehouses to ensure customers have immediate access to our best selling products and new releases. Many customers discover the hobby this way.


In addition we invest millions of pounds every year in our design studio and factory to ensure that each month we release more new products. This makes the Games Workshop Hobby more exciting for existing customers, helping them stay in the hobby longer. We can only afford to do this because of the volume of customers we have recruited and developed through our local Hobby Centres and trade accounts.


It is for this reason that we have changed our European Trade terms. Over recent years, a number of currencies have moved a long way from their historical relative values, and this has opened the door for some traders to try to take advantage of these currency movements and offer deep discounts to overseas hobbyists. This has been the case with European internet traders selling to some of our customers overseas.


While this may seem great in the short term, the simple fact is that European internet traders will not invest any money in growing the hobby in your country. Their model is to minimise their costs and free-ride on the investment of Games Workshop and local independent shops in creating a customer base.


We on the other hand have to keep paying our Australian staff, rents and utilities in Australian dollars. While some customers have suggested we halve our prices, the only way we could do that is if we halve our Australian staff's salaries, default on our rents and not pay our suppliers until exchange rates move back into alignment. That's the reality of what a price reduction of this scale means. And we both know that customers who are motivated by price are not going to change their behaviour if it was any less than that.


The inevitable consequence if this was allowed to continue is that Games Workshop would not be able to operate Hobby Centres, nor to support local trade accounts. And if this happened in more territories outside Europe, the loss of volume would leave Games Workshop no choice but to scale back our investment in new product development, further eroding our customer base. Not something that we or our customers would want us to do.


That is why we took the decision to take legitimate action to restrict European trade accounts from selling the goods they purchase from Games Workshop outside Europe. None of the other alternatives were viable.


While I understand that you may still be unhappy with our decision, it was taken to ensure we can continue to support the Games Workshop hobby communities around the world through our Games Workshop Hobby Centres and local trade accounts. And to ensure we continue to invest in developing the best possible new product releases every month. I hope therefore that over time you will see the benefits of this decision for you and your hobby.


Yours sincerely,


Mark Wells

Chief Executive

18 May 2011



Ich finde die Argumentation schlüssig.
 
Und der Kommentar von der Firma die zuerst versucht hat jede Laden-Konkurrenz auf dem austr. Kontinent plattzumachen? Nebenbei wundert es mich dann, wie es andere Firmen schaffen in Ozeanien erfolgreich zu sein.

Sorry, aber das ist nur Besänftigung und hat wenig mit unternehmerischer Realität zu tun. Und so stark sind die südamerikanischen Währungen auch nicht, dass man sie gleich mit einschließen musste in den Lieferausschluß. Denn es sind auch viele Länder betroffen, die gar keine GW-Läden haben.
 
Jede englische Stadt hat einen GW-Laden, Comicshops oder unabhängige Händler mit alternativem Angebot muss man seit 15 Jahren mit der Lupe suchen. Lustig auch, dass GWD nach 15 Jahren es auch endlich nach Kiel geschafft hat, nachdem dort die ansässigen Läden den Boden jahrelang auf eigene Kosten bereitet haben und mehr GW im Angebot haben als der GW-Shop selbst.
 
Nach Münster schaffen sie es trotz zehnjähriger Bemühungen und riesiger Spielerszene witzigerweise immer noch nicht, weil die Münsteraner Kaufmannschaft ihnen keinen Laden in guter Lage zukommen lassen will! 😀 Trotzdem gibt´s jedes Jahr das Gerücht, dass es bald soweit ist. :lol:


Gruß
General Grundmann
 
Die Situation in Australien ist schon krass. Wenn man es direkt gegenüber stellt kostet eine Box Sanguard ja fast doppelt so viel wie hier in D-Land. Aber man darf nicht aus den Augen verlieren das dort alles teurer ist, ein Kasten Bier kostet z.B. 30 A$. Dementsprechend verdienen die Leute auch mehr Geld, im Schnitt 15 A$ pro Stunde. Im Verhältnis steht Australien so wie wir da. Wenn man dann aus England Figuren bezieht ist die Ersparnis natürlich enorm! So schlimm finde ich es daher nicht.
Was mich noch interessiert ist wie GW das mit der EU vereinbart, darf man Einzelhändlern das exportieren verbieten?
 
[...]das dort alles teurer ist, ein Kasten Bier kostet z.B. 30 A$. Dementsprechend verdienen die Leute auch mehr Geld, im Schnitt 15 A$ pro Stunde.

Fuer 30$ bekommst Du in Perth 5 Flaschen deutsches Bier. Keinen Kasten. Das liegt aber an der Alkoholsteuer und nicht daran, dass dort alles teurer ist.
500g bestes Steak kostet da nur 6$, einen Golf bekommst Du fuer umgerechnet 15.000 Euro, ein RIESSIGES Haus kostet da auch da auch so wenig dass man es sich leisten kann (265.000$ fuer 120qm, 560.000$ fuer 620qm)
Elektronik kostet da auch nur 3/4 von dem was es hier kostet. Und von 15$ Mindestlohn hab ich noch nie was gehoert. Backpacker arbeiten teilweise fuer 6$, bei uns in der Firma gingen die Lohne von 9$ (Hilfskraft) bis 40$ (Maschinenbediener).
Als ich in Perth gewohnt hab haben wir teilweise auch in England bestellt, weil es selbst mit Porto einfach billiger war.
Klar verdient man in AU mehr wie in DE vor allem, weil man da weniger Steuern zahlt aber das rechtfertigt nicht den Preis, den GW des Aussies aus den Taschen leiern will.
 
Nur kurz angemerkt, die 15 AUD sind der Mindestlohn.
Und in England liegt der bei ~5 GBP, dementsprechend sind da auch manche Preise. Durch den guten Wechselkurs habe ich da zwei Jahre wie im Schlaraffenland gelebt, obgleich auch die Preise im Verhältnis zum Durchschnittslohn sehr hoch sind.<_<