The following was posted by BenV94 at the following link. It is information from the recent GW AGM.
https://www.reddit.com/r/Warhammer4...ording_to_person_who/?st=j7vyoozo&sh=d9f730a3
Performance: sales are up across the board - in every sector, every range, and every month
all the charts are pointing in the right direction
surplus cash will be returned to shareholders as dividends
Strategy: they've recruited so that they now have separate design teams for 40k, AoS and specialist games
this is to allow them to release something for each of those lines on a regular basis, monthly at least if not faster they want there to constantly be something new for players to buy rather than them waiting for months on end keeping a constant monthly cashflow and sales improvement is important to them, it's not about a few big releases a year
efforts are being made to reduce the price point and make joining the game easier, thus the range of price points for 8th (from £5 magazine with single figure up to £95 boxed set)
target areas for new stores are North America and Asia
trade (FLGSs) is more profitable than retail (GW stores), but the latter is more important for recruitment. They intend to do more to support both
they want to bring more women into the hobby, but don't want to alienate the existing playerbase while doing so, it is something they're aware of (but no details as yet)
prices aren't dropping any time soon
production is pushing up against maximum capacity, they're going to be investing a fair bit in new injection moulding machinery
Marketing: they hired a marketing team about 18 months ago
they have no intention of mass-marketing
the digital strategy is an attempt to get control of the narrative, they identified the fact that all the web traffic was going to blogs and forums where new (and old) players would meet a lot of negativity and grumbling
it's working, their web traffic is high and growing (2 million unique users on warhammer community, for example), the traffic on 3rd party sites is falling
they are measuring clickthroughs and doing more market research about customers, no granular info yet, but a big change in direction from the Kirby years
they intend to carry on being much more proactive in supporting tournament organisers and the like
40k: none of them are allowed to say, but from what I wheedled out it sounds like 8th is doing very well indeed, they consider it a success
the gathering storm stuf and SW:A was a strategy to prevent the normal big sales drop-off they get before a new edition (like they did with WHFB's end times)
AoS: they won't provide figures for individual ranges, but sales are up
overlords did well
Specialist games: the reason they abandoned these in the past was because they had a small design team which was hard to expand, so they put the focus into the most profitable lines (40k and fantasy), that's not an issue any more
the success of BB caught them by surprise, which is why there was a fairly big gap between gobbos and elves. The latter are the first team designed entirely since release, they intend to continue releasing about one team per quarter
necromunda will have better support from the get go, they want to get more of the gangs out at release or shortly thereafter and have future plastics more planned out
aiming to make them very customisable, extra weapons and upgrades will probably be available in resin cawdor got a mention, might mean that they're coming at release or might just mean that that's one they're working on now
HH has been derailed a bit by Bligh's death and producing a new rulebook. Now that's in the printers they're getting back on with it, there are plenty of models in the pipeline
there are no more HH plastics planned at the moment. Never say never, but production time is at least a year, so don't expect anything anytime soon.