I will try and pluck some information from the dark forgotten corners of my brain .... memory is shot to pieces. ...so some of this may be complete bobbins ... and well out of date but I seem to remember Fantasy being in the 20 something %'s (this is a few years ago ... it may well have fallen below 20% now ... I have heard it is not doing so well).
I seem to remember the biggest fantasy army (can't remember if it was Empire or Orcs and Goblins) was making about 5% (Maybe even 7%)
The smallest fatasy army was making as little as 1%
Now when you consider they make over 10 Million in profit it still seems 1% of that is still worth having ... except when the plastic moulds cost as much as they do it is hard to make much profit out of a wood elf mould. Where as a space marine mould ... will make twenty times as much from the same costs.
makes it a bit easier to understand the release schedule?
EDIT: I heard they did experiments to try to discover if it was the price of the kits .... they released the Dark Elf Cold One Knights and the Chaos Knights at a lower price point to see if everyone bought twice as many as is so often stated ... They didn't. The same people bought exactly the same number of boxes as they do at the higher price point.
(I am not saying this is what happened ... or that they concluded they might as well continue to charge more for their kits to make a greater return ... I am just saying that is what I heard).
About shelving 9th edition ... I did hear that they had discussed shelving fantasy FULL STOP!
(Not sure how long that discussion was but that's what I heard).
I heard they discussed loosing some of the least popular armies.
I heard they discussed condensing the army books into less volumes. (So the less popular armies could survive).
I heard one Warhammer armies book ... I heard two books?
I have no idea where the dust settled on these discussions except that they decided to do something .... and that it would have to be radical.
As far as I know I am the only person to have predicted 2014 for 9th edition ... because I assumed it must be around the corner based on the timescales I usually hear stuff. But hastings posted almost immediately to say he had heard it was 2015
I always assume he is correct and I am incorrect ... (hastings =Jedi Master Harry=Young apprentice).
I don't think 9th edition has been pushed back or shelved. I think when I posted to say it was coming in 2014 ... I was wrong.
In defence of this guy:
Originally Posted by
MiyamatoMusashi 
So... there is never any source other than official GW statements which is not "speculation"?
Every rumour, ever, has been speculation and nothing more?
The beancounters at GW are deeply dissatisfied with the money WHF makes. That's not in their official annual report. But it's not speculation either. Whether you choose to believe it is up to you. But I'm not speculating that that's the case, I know it to be the case. Doubt me if you like, call me a liar if you feel so inclined, but even if you conclude I must be merely speculating, at least accept the possibility that SOMEONE may be in a position to hear things that don't appear in the annual statement.
There is a very basic difference between "speculation" and "unconfirmed" and "not from an official source". Was Hastings just speculating for all those years of consistently providing accurate information of what was coming? Or was he simply reporting what had not yet been officially announced?
Originally Posted by
pjklan
ok.
so, would you kindly share with us what you know about 9th edition?
thank you.
He heard pretty much the same things I did ... from completely different sources a few months after I did.
So that is two and a half years out (if 9th comes in summer 2015) ... making him well connected.
I first heard about all this in the June/July 2011
He did post about it at the time .... more than once ... but no one took any notice of him.
